A recent study from the Cleveland Clinic and the University of Rochester reports that football players may experience long term brain changes even if they haven suffered aconcussion. The researchers studied 67 college football players and after each game, conducted brain scans and blood tests, to determine the extent of brain injury. In the blood, the researchers searched for S100B, a protein that is involved in regulating nerve growth that has been associated with certain neurological conditions such as Alzheimer disease, epilepsy, amyotrophic lateral sclerosis (ALS) as well as certain cancers.
For all the popular wisdom, clients seem happy to live with an agency which has no awards to show. Of course, there is no denying that Lowe has history, size and the enviable presence of Unilever brands in its portfolio. But, then, history and size alone don’t give an organisation its backbone.
And by asking solution benefit questions, sellers get buyers to articulate the benefits of the proposed solution. Self interest is the catalyst that moves people to act. By asking DNAS questions sales people focus on the interests of the buyer. Twitter users responded with the hashtag DeleteUber, after many interpreted Uber’s cheap rates as a way to profit off of Trump’s ban or to counteract the strike. Uber has since told Business Insider that it didn’t stop thesurge pricing to drive more business, and that “it was not meant to break up any strike.” Uber CEO Travis Kalanick jumped into actionafter the company’s initial response, saying that Trump’s ban is “against everything Uber stands for” and that Uber plans to compensate its drivers for any lost earnings due to the ban. Kalanick has also announced plans to set up a $3 million legal fund for drivers affected by the executive order.
CampfiresWhile summer may be too hot to enjoy sitting around a fire, spring is often too wet and winter is just too darned cold, fall is just right! Build a bonfire or use a small grill or fire pit to create a cozy campfire in your own backyard. Make smores, roast marshmallows or hotdogs and tell ghost stories. There’s something magical and mystical about sitting around a fire.
Another example is HP’s “The Computer is Personal Again” campaign. They utilized many forms of media with great consistency, and capitalized on each of the media’s individual strengths. Television shared real life stories, print detailed many of the same stories and online extended each into a positive experience with which the customer could interact with HP.