We have shaped our organization to best anticipate and keep up with their demands.We call this company wide approach our Consumer Direct Offense. This approach puts consumer needs first and elevates their experience wherever they touch the Nike brand whether it’s though digital, our own Nike stores, or wholesale retail partners.We also believe in creating lifelong relationships with our consumer by serving them real value through Nike only moments and experiences. To do this, we have a membership program called NikePlus, which rewards members with the products and experiences that are authentically part of their individual journeys.That could be through unique or advanced access to our most coveted products, or it could mean access to partner benefits though partners such as Headspace or Apple Music.Innovation has always been a cornerstone of our business.
Patel says wearables are most useful for consumers who are already focused on their fitness. Simply giving someone a new gizmo isn enough to change behaviors in a sustained way, particularly if the user has low motivation to begin with. A study that was published in the Journal of the American Medical Association at the end of September doubles down on Patel findings: After analyzing the weight loss of 471 adult, some who used a fitness tracker and some who did not, the study concluded that addition of a wearable technology device to a standard behavioral intervention resulted in less weight loss over 24 months (emphasis ours)..
Which brings us onto the topic of replication and teleportation. At some point in the future we will be able to push a few buttons on a machine and create almost anything, just like a Star Trek style replicator. Today we are operating at a higher level, with plastic and chocolate and lumps of silicon, but it not too crazy to think that we soon have machines that can rearrange atoms into molecules which can then be used to fashion food, drinks, weapons, vehicles whatever, really.
Drafted first round in 1996, Lewis eventually went on to help his team win Super Bowl XXXV, earning the MVP award for the game. In addition to that one standout accomplishment, Lewis notably racked up over fifteen hundred solo tackles, 19 forced fumbles, over 40 sacks and 31 interceptions, which resulted in greater than 300 return yards and three touchdowns. There is no doubt that Lewis earned his paycheck each and every game he stepped out on the field and his pick as Defensive Player of the Year, twice..